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Since humans first learned to trade, there has been marketing. Marketing is all about connecting with your target audience at the right time and in the right place. With the rise of the Internet, you can now easily connect with your target audience through digital marketing. What are the advantages of digital marketing services ? Let's go over all of them in this article about the benefits of digital marketing. What is Digital Marketing? The process of promoting products or services and raising brand awareness through the use of digital media and the development of a customised marketing strategy is known as digital marketing. Businesses use digital marketing services such as search engine optimisation (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), content creation, and others to promote their brand to potential customers or retain existing customers. Along with businesses, even students or freshers can benefit from digital marketing services .